Dealday, a dynamic platform facilitating deals between merchants and customers, recognized the importance of establishing a strong brand identity to differentiate itself in a competitive market. Launched in 2021, the company embarked on a branding journey aimed at creating a compelling identity that resonates with its target audience while embodying its core values of accessibility, savings, and convenience.
To capture a competitive edge, Connected Analytics rebranded Dealday to bridge the gap between merchant objectives and consumer needs. The primary challenge was to cut through a saturated market by establishing absolute user trust. By leveraging data-driven insights, the strategy repositioned Dealday not just as another discount site, but as a premier, reliable hub for effortless savings.
The cornerstone of this transformation was a high-impact visual identity featuring a signature "slash" wordmark. This design choice serves as a clever visual metaphor for the platform’s core mission: "slashing" prices. This cohesive branding effort effectively turned a functional service into a recognizable market leader, signaling both value and transparency to its users.
Dealday adopted a friendly and approachable brand voice across all communication channels, reflecting its commitment to providing a positive customer experience. Clear and concise messaging emphasized the platform's benefits, such as savings, convenience, and personalized deal recommendations.
Ensuring a seamless and intuitive user experience was paramount in building trust and credibility. Dealday invested in user-centric design principles to optimize website and app navigation, streamline deal browsing and purchasing processes, and enhance overall usability.
Collaborating with reputable merchants and brands helped solidify Dealday's credibility and expand its deal offerings. Strategic partnerships enabled the platform to offer exclusive deals and discounts, further enhancing its value proposition for customers.
The strategic rebranding of Dealday delivered measurable success by aligning visual identity with operational excellence. The signature "slash" logo and cohesive messaging significantly boosted brand recognition, while a focus on transparency and secure transactions built the necessary credibility to turn casual users into loyal advocates.
This newfound trust, combined with personalized user experiences, created a powerful feedback loop. Positive word-of-mouth and high engagement levels ultimately solidified Dealday’s market position, transforming it into a top-tier competitor that stands out for its reliability and effortless value.
Credits:
Copy: Penmah Johnson, Edgar Eriakha
Design & Art Direction: Aderemi Temitope
Design & Art Direction: Aderemi Temitope
Team Lead: Paul Okaome
Location: Nigeria 2022
